| 摘 要: 针对风险管理提出了一种基于SWOT与AHP算法融合分析法，首先运用SWOT定性分析存在的风险因 素，梳理其中的内部逻辑关系，其次利用模糊层分析理论，构造层次结构，求出各种风险因素所占比重及风险发生的概 率。最后根据风险因素发生概率权重的大小得出战略方位角及战略强度，为研发大型项目风险管理应对策略提供基本思 路和方向。本文通过一个银行开发实例，完整演示了这种融合分析法的有效性和对复杂问题决策提供可靠的依据。 |
| 关键词: 风险管理；AHP算法；SWOT分析；决策 |
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中图分类号: TP311.5
文献标识码: A
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| 基金项目: 国家自然科学基金（61901159）资助. |
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| Application of SWOT and AHP Fusion Analysis Method in Risk Management |
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DUAN Ailing,YAN Yuhang,YUAN Tianwen
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( College of Information Science and Engineering, Henan University of Technology, Zhengzhou 450001, China)
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| Abstract: In view of risk management,this paper proposes a fusion analysis method based on SWOT and AHP algorithm.Firstly,it uses SWOT to analyze the existing risk factors qualitatively and combs the internal logical relationship among them.Secondly,it uses the theory of fuzzy layer analysis to find out the weight of various risk factors and the probability of risk occurrence.Finally,according to the probability weight of risk factors,the strategic azimuth and strategic strength are obtained,which provides basic ideas and directions for the risk management strategies of large-scale R&D projects.This paper demonstrates the validity of this fusion analysis method and provides a reliable basis for decision-making for complex problems through a bank development example. |
| Keywords: Risk management;AHP algorithm;SWOT analysis;Policy decision |
